SEO (SEARCH ENGINE OPTIMIZATION )

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WHAT IS SEO?
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.it the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.
NEED OF SEO? 
 SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.  It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. The higher a website naturally ranks in organic results of a search, the greater the chance that that site will be visited by a user.

TYPES OF SEO?
 White Hat SEO Refers to all the optimization techniques which abides by Google’s Search Engine Guidelines.
Black Hat SEO This is the exact opposite of white-hat SEO in that it finds and takes advantage of any loopholes or weaknesses in Google’s search algorithm to rank better on its SERPs.
Grey Hat SEO It is often used by SEO agencies due to pressure to see quick results from a client and fall in between white and black hat SEO in terms of approach.
Negative SEO This is done with the intention of making your competitor’s search rankings suffer so that you yourself can take their place or benefit from it.
On-Page SEO All the measures you take to make your web page rank higher on search engine results pages (SERP) falls under On-Page SEO.
Off-Page SEO This refers to everything you do outside of your site to fare better and feature higher up in Google’s SERPs.
 Technical SEO It is largely to help Google bots successfully crawl, interpret and index all the pages of your site for future use.


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