Digital Marketing Roles and Responsibilities!

1. Digital Marketing Executive

A digital marketing executive is responsible for looking into the online marketing strategies for the organization. They plan and execute marketing campaigns, and maintain and supply content for the organization’s website. Here is a list of digital marketing executive roles and responsibilities:

Develop and manage digital marketing campaigns

Manage organization’s website

Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc

Track the website traffic flow and provide internal reports regularly

Fix any error in online content and arrange webinars and webcasts

Attend networking events and product launches.

Identify new digital marketing trends and ensure that the brand is in front of the industry developments.

Work on SEO of the website pages.

Edit and post content, videos, podcasts, and audio content on online sites.

Promote company’s product and services in the digital space.

Execute social media efforts to improve KPIs, likes, shares, tweets, etc.

Creating and executing SMS, and email-based marketing campaigns.

2. Digital Marketing Manager

The primary role of a digital marketing manager is to get the word about your brand out in the digital space. Here are the digital marketing roles and responsibilities of a digital marketing manager:

Develop, implement, and manage marketing campaigns that promote the products and services of a company.

Enhance brand awareness in the digital space.

Drive website traffic and acquire leads.

Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

3. Search Engine Optimizer - SEO Executive

The primary role of an SEO specialist or an SEO executive is to rank a website page on the search engine result page and to increase the website’s traffic. SEO sector is booming day by day, and SEO executive jobs will always be in demand. SEO executive roles will be available only in large companies with marketing departments. The SEO executive job role is available for all degree students, but it would be a plus point if you have a degree in digital marketing. You must have relevant experience and high level of technical skill. Here are the digital marketing roles and responsibilities of an SEO executive:

Conduct on-site and off-site analysis of clients in various industries.

Compile performances report using Google Analytics program.

Keep attention to the updates of Google’s Algorithm.

Contribute to the company’s blog for on-page and off-page optimization.

Conduct keyword research according to the latest keyword research strategies.

4. Social Media Marketing Expert

A social media marketing expert is responsible for combining marketing and social media management to enhance the company’s social media presence, interaction with target audiences, promoting the brand’s engaging content, and expanding the opportunities for increasing the revenue. A social media marketing expert should have the understanding and knowledge of each social media platform, social media marketing strategies, and how to optimize content to make it engaging on the social media channels. Here are the digital marketing roles and responsibilities of a social media marketing expert:

Create social media marketing strategy and campaign by creating the content idea, budget planning, and implementation schedules.

Promote the brand’s products and services on various social media channels.

Build social media marketing strategy and execute it through competitive and audience research.

Optimize company pages with each social media platform to increase the company’s social content visibility.

Achieve audience engagement, website traffic, and revenue by exploiting all digital marketing aspects of social media marketing roadmap.

5. Digital Marketing Copywriter

There are many job roles of a copywriter. A digital writer produces the written content for web pages. They can work either as a freelance content writer or as an employee of a company. The copywriter can help the content team to refine their content and words used to get more reception, help the search engine marketer to write a better ad copy, help the social media manager with better words for posting on social media channels. Here are few job digital marketing roles and responsibilities of a digital copywriter:

Tailor the content and style of writing assignments according to their purpose like sell or inform.

Understand target audience because content writing is not for clients. It's for the readers. So a copywriter should understand the interests of the target audience.

Work with different team to ensure quality results and quality visual elements of the web page complementing the words.

Identifying interesting and fresh angles every time for an article.

Write for blogs, web pages, social media, ebooks, slogans, and video script.

Assist with the business pitches to win new clients and projects.

Provide digital contents such as video, infographics, and images, etc.

6. Conversion Rate Optimizer

A conversion rate optimizer is responsible for conversion rate optimization of a company’s conversion strategy and lead generation. It’s the most crucial digital marketing job role. They are responsible for managing, testing, and implementing conversion points in the digital marketing funnel. Here are the digital marketing roles and responsibilities of a conversion rate optimizer:

A/B Testing, measure the performance of CTAs and improve conversion rate consistently.

Optimize the marketing conversion paths.

Optimize lead-to-customer conversion rate.

Managing and optimizing CTAs, landing pages, and the lead generation forms.

Collaboration with each team responsible for social media posts, email, and blogging to optimize each conversion path.

Increase the marketing funnel efficiencies.

Increase qualified marketing leads and conversion rates for the sales team.

7. Search Engine Specialist/Marketer - SEM Specialist

In a small company, a digital marketing manager does all the tasks of a search engine marketer. However, when it’s a big company, there is a dedicated search engine marketing specialist also known as SEM specialist to target the number of leads and clicks from the given marketing budget, manage bid, keyword research, analysis, ad copywriting, and to test ad campaigns. Here are the digital marketing roles and responsibilities of an SEM specialist:

Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.

Track, report, and analyze website analytics, and PPC campaigns.

Optimize the landing pages of paid search engine marketing campaigns.

Research and analyze advertising links of the competitors.

Manage the expense and budget of campaigns, and estimate monthly costs.

In-depth website analysis.

8. Inbound Marketing Manager

An Inbound Marketing Manager is responsible for attracting traffic, and qualified prospects and converting them into customers and leads. Here is the brief description of the digital marketing roles and responsibilities of an Inbound marketing manager:

Build and manage rich contents like blog posts, ebooks, webinars, whitepapers, infographics, reports, etc. which attracts qualified traffic.

Optimize lead nurturing process and marketing automation through content, social channels, and email.

Propose new and improved ideas on inbound marketing campaigns.

Create, manage, and execute multi-channel marketing campaigns leveraging inbound marketing, SEO, email, mail campaigns and events to drive customer acquisition.

9. Content Marketing Manager

A content marketing manager is responsible for content marketing. Managing blog, marketing campaigns, ebook publications, guest blogging, email communications, video marketing, sales page copywriting, etc. are the roles of a content marketing manager. Here are the brief descriptions of the digital marketing roles and responsibilities of a content marketing manager:

Create, edit and improve the content that audience is looking for and optimize the path to conversion.

Deliver effective editorial plan and content marketing strategy to meet the business objectives. Editorial requirements include basic SEO understanding, content development,

categorization and structure, distribution and management.

Measure and optimize on a regular basis to drive traffic, engagement, and leads.

Integrate content programs with brand campaigns to drive the demand for the brand.

Develop editorial calendar.

Receive customer feedback and generate ideas to increase customer engagement.

Analyze web traffic metrics.

10. Analytics Manager

Analytics manager is responsible for the implementation of tools and strategies to translate raw data into the valuable business insights. Here are the digital marketing roles and responsibilities of an Analytics Manager:

Understand the business objectives and needs.

Develop the right strategies for effective data analysis and reporting.

Define the metrics and relevant data sources of the company.

Select, configure, and implement analytical solutions.

Lead and develop a data analysts team.

Extract reports from multiple sources like IT, operations and customer feedback.

Transform the raw data into actionable business insights through statistics and data models.

Present the analytical findings to the senior management

Summary:

SEO and SEM – a digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimising website structure and content for search engines (SEO) and/or the use of paid online advertising (SEM) are two ways a digital marketer helps to drive relevant traffic to their website.

E-Commerce – where appropriate, a digital marketer is responsible for converting website visits into online sales. This is often achieved by making the online shopping experience as easy as possible and by introducing special deals.

Social Networking – a digital marketer may also be responsible for managing the online presence and brand of a company. Social networking tools such as Facebook, Twitter and Google+ allow businesses to engage with their consumers in real time and a digital marketer will often be responsible for this communication.

Responsibilities for Digital Marketing

Analyze digital data to draw key recommendations around website optimization

Conduct social media audits to ensure best practices are being used

Maintain digital dashboard of several different accounts

Coordinate with sales team to create marketing campaigns

Prepare emails to send out to customers

Monitor key online marketing metrics to track success

Create and maintain online listings across e-commerce platforms

Ensure that the brand message is consistent

Knowledge of video and picture editing software such as Adobe

Must be able to juggle multiple projects at the same time

Incredible attention to detail

Full understanding of all social media platforms

Problem solving skills

Knowledge of content management systems